Tervetuloa teatterin, sirkuksen ja tanssin yleisötutkimuksen koulutukseen perjantaina 1.2.2019 klo 10-16 Metropolia AMK:n Arabian kampukselle. Osoite: Hämeentie 135 D. Koulutuskieli on englanti ja koulutus on osallistujille maksuton. Koulutus saa tukea Euroopan Unionin Luova Eurooppa -ohjelmasta.
Ilmoittautumiset osoitteeseen: https://bit.ly/2SR5pJP
Lisätietoja koulutuksesta:
Niina Torkko (BA, MA, lehtori, Kulttuurituotannon koulutusohjelma)
Metropolia AMK, Helsinki
Tietoa koulutuksesta ja kouluttajista:
Training – Making sense of audience data
Jonathan Goodacre and Daniel Cowley from The Audience Agency, UK
This training day will look at one of our most important assets – audience data – what we need, how we source or collect it, what it means and at the ways it can be used. It will be an interactive session in which participants will be encouraged to consider their own research related to audience development or marketing strategies.
In particular, it will focus on practices of segmentation and profiling, looking at the theories behind these ideas and at how we can develop our own systems. The day will include case studies, exercises and opportunity for discussion.
Amongst the topics covered will be
- The uses of data
- The objectiveness and rigour of various ways of collecting and creating data
- Practical research methods
- The analytical tools that can be used to understand and model data
- Concepts of segmentation and profiling
- Action plans based on the evidence obtained
Participants are also encouraged to bring their own examples to the session and to share their own experience and expertise.
Biographies and Backgrounds
Jonathan Goodacre, Senior Consultant
Jonathan is responsible for leading The Audience Agency’s international work, which includes the Connect, Adeste and Asset EU funded projects as well as the Rijeka 2020 and Galway 2020 ECOCs. He is part of the Pedagogic Team of the European Diploma of Cultural Project Management (Association Marcel Hicter), an accredited Action Learning Facilitator and regularly leads workshops and training in a variety of topics.
For The Audience Agency he leads on the Outdoor Arts and Live Arts sectors as well as on community engagement projects, strategic touring and cultural tourism initiatives.
Before joining The Audience Agency in 2013, he worked for a variety of cultural organisations including an arts centre, touring agency, theatre company, university, festival and community arts organisation. He was a contributor to the EU study: ‘Engage Audiences’ and to The Warsaw Forum and is on the ENCATC International Evaluation Working Group Steering Committee.
Daniel Cowley, Research Manager
Dan works with a wide range of clients, specialising in quantitative research, bespoke analysis, and devising and managing large scale data collection projects. Notable recent clients and projects include marketplace analysis for the Crafts Council, collaborative audience development projects for Film London and Arts Audiences Ireland, and exploratory data analysis for Dance Touring Partnership and the Barbican. As well as working directly with clients he also manages the London bespoke research team and advises the consultancy team on research methodology.
Entering the world of audience development through researching visitors at museums and galleries across the North West in the mid-2000s, Dan has been with The Audience Agency since 2007 (in its former guise as Audiences London). He has a first degree in Creative Music Technology from the University of Hull and is an Affiliate Member of the Market Research Society (MRS).
The Audience Agency
The Audience Agency (TAA) is a non-profit organisation that delivers high quality specialist research, evaluation and audience development. TAA exists to support the sector and to develop more meaningful connections with the public.
TAA works internationally in conjunction with a range of organisations and networks. The staff come have a variety of backgrounds, nationalities, skills sets and expertises. TAA prides itself on being friendly and approachable, working with people to help them achieve their aims in a realistic achievable way.
In the UK it has developed ‘Audience Finder’, the largest cultural data resource and audience research programme in the world, involving over 1000 cultural organisations including all of Arts Council England’s National Portfolio Organisations. It has also developed ‘Audience Spectrum’, the main profiling / segmentation system for England and Wales cultural organisations.
The Audience Agency regularly publishes and disseminates its work sharing learning in a transparent manner with the wider sector and recently launched its own open data platform for the use of researchers and practitioners worldwide.
There are more details at www.theaudienceagency.org and on Twitter as @audienceagents